From topping music charts to spreading their personal advocacy, K-pop boy band BTS are leading the way.
As BTS celebrate their fifth anniversary since debuting on the music scene, the head of UNICEF Henrietta Fore personally thanked them and their fans for helping in the campaign against violence against children and young people.
‘Thank you @bts_twt and the #BTSarmy for raising over a $1 million to #ENDviolence against children and young people! #5thFlowerPathWithBTS,’ Fore posted on Twitter.
Last November, BTS and Big Hit Entertainment signed an agreement with the Korean Committee for UNICEF to sponsor the #ENDviolence campaign, a global UNICEF initiative to ensure that children and teens are safe without any fear of violence.
The power of hope.
The power of kindness.
The power of young people.
— UNICEF (@UNICEF) June 12, 2018
Under this, BTS launched their Love Myself campaign aimed at generating funds to help UNICEF in the next two years.
In her message for BTS, Fore said, ‘You’ve raised over $1 million for our work to end violence against children and young people. The Love Myself campaign is proof that young people around the world can come together and make a difference.’
‘From your music to your messages to your donations, you’ve shown the power of kindness. We here at UNICEF purple you,’ she added.
According to the Love Myself website, the funds that will be raised ‘will be used to protect and support child and teen victims of domestic and school violence as well as sexual assault around the world. Also, this will be used to provide an education to local communities for violence prevention.’
Under the campaign, BTS members and Big Hit will donate 500 million won (about £345,000).
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Also, the funds will be generated from 3% of the income from the sales of physical albums of the Love Yourself series and 100% of the income from the sales of official goods for the Love Myself campaign.
People can also donate to donation desks installed by UNICEF or through LINE donation sticker, Kakao Give-ticon, downloading Kakao emoticons and Happybean.
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Source : https://metro.co.uk/2018/06/13/unicef-chief-praises-bts-for-donating-over-1-million-with-love-myself-for-endviolence-campaign-7626434/Thanks you for read my article BT21 Are Making Their Official Debut – And BTS Will Be Shook