Five Global Social Media Trends To Know

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You’d be forgiven for thinking that it’s been a tough year for social media companies. Yet it appears that our love of social networking continues unabated.

Around the world social media usage continues to grow and evolve. New research from GlobalWebIndex suggests one in every three minutes spent online is spent on social media; whilst data from comScore found that use of social networks and messaging apps account for more than one quarter of our time on mobile devices.

Here are five key findings from a number of recent reports, which help us to better understand today’s social media landscape:

1. Social media users worldwide grew by 13 percent last year

According to data from We Are Social and Hootsuite, more than 4 billion people across the globe now access the internet, with social media being used on a monthly basis by almost 3.2 billion of them.

Social media chart 1.jpg

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