Social Media Campaign Turns Saviour For Infirm Youth

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Kanjangad, Kasaragod: Social media campaigns have often been effective because of their wide reach at minimal or nil cost. World over, individuals and organisations have realised the benefits of online media campaigns, though at times they have laid bare their nasty and destructive potential.

A recent social media campaign helped a physically debilitated man with memory loss to reclaim his family. Ahammed Harshad of Irikkur has been rejoined with his family, thanks to the social media efforts made by an NGO - SKSSF - in Kasaragod district. Harshad’s wife, brother-in-law and brother soon reached Snehalayam, a rescue home at Parappally, where he was put by the activists of SKSSF for the last four months.

The youth’s parents had died while he was very young. He later found a job in Saudi Arabia and lived there for some years. But a bike accident changed his life for the worse. The movement of his left arm and left leg was restricted after the mishap. This affected Harshad’s mental health also.

During treatment at a hospital in Mangaluru, Harshad walked out without informing anybody. He wandered around the streets before reaching the railway station. A man named Valsan met Harshad there and took him to Snehalayam. The authorities there asked him about his whereabouts, but Harshad did not reveal anything.

Later, some SKSSF activists who reached Snehalayam for serving free food met Harshad. The youth told the SKSSF volunteers that he would accompany them if they provided a shelter. Following which, the SKSSF members prepared a video on Harshad and posted it on social media.

The social media campaign was conducted by SKSSF Kanjangad Bava Nagar unit president Sherif and volunteers Rashid Thidil, Hussainar, Shafeeq Thotti and Abdul Kareem.

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